Our approach to investing is designed to provide solutions and strategies specifically tailored to your goals and ongoing advice and due diligence to help simplify your financial life:

• First, we gather information about you to better understand your complete financial picture.

• We then work with you to identify goals and objectives, prioritize them in terms of importance and timeframe, then determine the amount of risk you’re comfortable with.

• Taking the above into consideration, we look for gaps and opportunities.

• We draw on our own expertise and the considerable resources of Baird – including industry-leading equity research, top product selection specialists, and leading experts in tax, retirement, insurance and estate planning – to evaluate your investment options.

• We recommend a custom solution and, with your trust and confidence, implement it in accordance with the Investment Policy Guidelines that you help us to set.